An Occasional View into the World of Chinese Domaining – China Most Visited Websites.
Coreile Newsletter by Kassey Lee
I like to study trends in domain names. A while ago I researched the top 300 Chinese internet startups and the result shows that the next generation of entrepreneurs in China still prefer .com.
(For details, see my posts at Coreile.com/p160715 and Coreile.com/p160716.)
Today I want to look at domain names of the most popular 100 websites in China. These leaders and their choice of domain extensions will impact the rest of corporate China. For this purpose, Alexa.com is a good tool to use, as it ranks websites by their traffic volume — even though there have been criticism about the reliability of this tool.
Visit Alexa.com/topsites/countries;0/CN) and you’ll get a list of the most visited websites in China. I checked these 100 domain names and grouped them by their extension, as follows:
(Note: Others include one each of hk, org, jp, la, ru, tv, and tw.) The table clearly shows that .com is the most popular extension, followed by .cn and then .net. Now, let’s look at the top 10 most popular websites in China.
These two tables show that .com and .cn are most popular, and the second table further indicates 6 characters as the maximum length in a domain name. But, short .com names remain the best choice for selling to Chinese end users.
The Coreile Letter by Kassey Lee is my number one go-to site for information on all things relating to: Chinese Domains. On the plus side it’s also a very entertaining read. Highly recommended.
Kassey Lee is the publisher of Coreile Letter, a Chinese domain market newsletter containing weekly blog, news, and Q&A.
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