An Occasional View into the World of Chinese Domaining – Chinese Company Domain Name Decision Making Decision Processes.
Coreile Newsletter by Kassey Lee
How Chinese companies upgrade their domain names.
While doing a research on domain names sold to China recently, I noticed that many of them were acquired for the purpose of domain upgrade by Chinese companies. In this post, I have selected some of the most expensive domain names bought by them in recent years, and see if we can learn something from their experiences.
First, look at the following table of some Chinese companies, their domain upgrade path, and the prices they paid in US dollars.
|Qihoo 360 (奇虎360)||360Safe.com -> 360.cn -> 360.com||$17m|
|Le TV (乐视)||LeTV.com -> Le.com||$10m|
|Jing Dong (京东)||JingDong.com -> JD.com||$5m|
|Wan Jia Huan Gou(万嘉欢购)||WJHGW.com -> HG.com||$3.8m|
|Xiao Mi (小米)||XiaoMi.com -> Mi.com||$3.6m|
|Wo Wo Tuan (窝窝团)||55tuan.com -> 55.com||$3m|
|Vivo||VivoGlobal.com -> Vivo.com||$2.1m|
|Wei Pin Kuai (唯品会)||VIPshop.com -> VIP.com||$2m|
|37 Wan (37玩)||37Wan.com -> 37.com||$1.96m|
|Lu Ji Suo (陆金所)||Lufax.com -> Lu.com||$1.5m - $14m|
|Tong Cheng Lv You (同程旅游)||17u.com -> LY.com||$1.5m (?)|
|Piao Ju Bao (票据宝)||ZGPJB.com -> PJ.com||Unknown|
Here are some observations.
Do you have a domain name which lies in the upgrade path of a Chinese company? A research is worth the effort.
The Coreile Letter by Kassey Lee is my number one go-to site for information on all things relating to: Chinese Domains. On the plus side it’s also a very entertaining read. Highly recommended.
Kassey Lee is the publisher of Coreile Letter, a Chinese domain market newsletter containing weekly blog, news, and Q&A.
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