Chinese Domain Market

An Occasional View into the World of Chinese Domaining – Chinese Domain Names and LinkedIn

Chinese Domain Names and LinkedIn

Coreile Letter by Kassey Lee

Chinese Domain Names and LinkedIn

Chinese Domain Names and LinkedIn

From LinkedIn to Chinese domain names

I use LinkedIn almost everyday. It is the only foreign social network that I know has entered China successfully. Its growth has been explosive — being propelled by Chinese executives eager to connect with the outside world. I like this trend so much that I have started writing about domain names in Chinese to cater to my large number of Chinese connections.

Recently, LinkedIn did a study called 最跨界互联网公司 (my translation: The Best Cross-Border Internet Companies), and the best 20 companies were listed. This is about how internet companies in China are trying to solve the severe shortage of talents within their industry, which can become a barrier to a company’s growth. The solution is to seek talents from non-internet industries. The top 20 companies on this list are the most active in seeking such talents, suggesting they are most innovative in utilizing human resources to further their growth.

Since my interest is domain names, I wanted to see how these companies are using domain names. For each company on the list, I entered its Chinese name into Baidu and checked its domain names used. Here’s the result.

CompanyBusinessDomain Name
Le TV (乐视)entertainment (唯品会)ecommerce
Shanda (盛大) (not owns
Huan Ju (欢聚时代)
Chang You (畅游)
Sohu (搜狐)
Tuniu (途牛)
Sina (新浪) (owns
iQiyi (爱奇艺)
Jing Dong (京东)
NetEase (网易)media, (owns
Ren Ren Wang (人人网)social
Qihoo 360 (奇虎360)security (owns
Cheetah Mobile(猎豹移动)mobile, (owns
Alibaba (阿里巴巴) (owns
Baidu (百度)
Di Di (滴滴出行) (not owns
Meituan (美团)
Jinri Toutiao (今日头条) ( ownership unknown)
Tencent (腾讯) (owns

As you can see, most of the companies own their exactly matching domain names and all of them have .com. Their domain names are very short as well. This shows .com is very strong in corporate China.

Notice that these companies are also top brands. As the saying goes: when the brands lead, the rest follow. Therefore, in the foreseeable future, .com will continue to be the best choice as domain extension for businesses in China.

The Coreile Letter by Kassey Lee is my number one go-to site for information on all things relating to: Chinese Domains. On the plus side it’s also a very entertaining read. Highly recommended.

Kassey Lee is the publisher of Coreile Letter, a Chinese domain market newsletter containing weekly blog, news, and Q&A.
Free subscription here

Leave a Comment:

Leave a Comment: