Before you even begin with website design, there is hosting, autoresponders, legal considerations, trademark issues to consider; the list goes on, but I’m sure you get my drift.
So, what am I getting at?
Do you even know what the best top level domain (TLD) extension is for your business?
There are now over 800 TLD extensions and the number is still growing.
Here are a few of the more well-known ones:
Then you get the country code extensions such as:
There are a lot of country code extensions that people wrongly presume are just meaningless words such as:
These are just a few of the more common ones. Anyone is allowed to register these particular Country code domain name extensions but there are also lots of exceptions on other Country codes, for example if you want a .US extension, then you have to be resident of the US as you do for the Germany .de extension.
So, you will have to do your due diligence before just plumping for a name that seems a good fit for your company.
In the last few years there have been hundreds of new generic extensions such as: .club – .adult – .travel – .camera, and the list goes on.
If you want more indepth information you can go here: http://www.iana.org/
You can see how easy it is to get lost in cyberspace if you get the name of your business wrong. The cost of putting these things right down the line can be really prohibitive.
The reasoning behind this post is to alert you to the pitfalls associated with choosing a domain name for a new venture.
This is just one post of many to come as I try to unravel the world of domain selection. Why not subscribe and be updated every time we publish a new post on choosing a domain name.