An Occasional View into the World of Chinese Domaining, here are the Top 10 Chinese Registrars…
October 14, 2016 (Fri)
The Top 10 Chinese Registrars
If you invest in the Chinese domain market, you need to know its major domain registrars and whether they provide services in English. The latest top 10 chart I could find was from 2014. Because of the large volume of domain names in new extensions registered in the last two years, the ranking may have changed so take the following names only as a general guide. The chart in Chinese can be found at: http://host.zzidc.com/ymzx/1268.html.
1. Wan Wang (万网)
Wan Wang is probably more familiar in the west as HiChina. The company was founded 1996 but absorbed into Alibaba under the brand Aliyun (阿里云) in 2013. Hichina.com is still operating as a standalone website but over time I expect both names to fade away, leaving Aliyun as the only domain registrar from Alibaba. Despite the size of Alibaba, both Aliyun.com and Hichina.com are not available in English.
2. eName (易名中国)
eName was founded much later than Wan Wang but has been very innovative in adding new services. It was the first registrar in China to introduce domain parking. The company has traditionally been strong in .cn domain names. eName.com is also available in English.
3. West.cn (西部数码)
West.cn was founded in 2002 but has been active in pushing new services such as drop-catching, domain marketplace, and domain parking. Recently the company launched West.xyz in English to target customers outside China. However, West.cn is not available in English.
4. 35.com (35互联)
35.com was founded in 2004. Recently, it has shifted its focus from domain name registration to cloud services for corporate customers. 35.com is not available in English.
5. Xin Wang Hu Lian (新网互联)
Its official website DNS.com.cn is not available in English. The domain name looks inferior when compared with the other top registrars. DNS.com (already owned by a Chinese DNS service provider) or DNS.cn (does not resolve) may be a better choice.
6. Zhong Guo Shu Ju (中国数据)
The Zhong Guo Shu Ju brand is owned by Jiangsu Bangning Science & Technology which also runs the .top registry. By the way, .top ranks second as a new extension with 3.7m registrations. Its official website ZGSJ.com is not available in English.
7. Ai Ming Wang (爱名网)
The company was founded in 2008 and its main business is drop catching and domain marketplace. The official website 22.cn is not available in English.
8. Mei Cheng Hu Lian (美橙互联)
The company was founded in 2006 and its official website CNDNS.com is not available in English.
9. Lian Dong Tian Xia (联动天下)
The company was founded in 2005 and its official website 72e.net is not available in English. The domain name looks inferior when compared with the other top registrars. 72e.com (does not resolve) or 72e.cn (already owned by Chinese web services provider) may be a better choice.
10. Shang Wu Zhong Guo (商务中国)
The company was founded in 2001 and its official website Bizcn.com is not available in English.
As we can see, only eName and West.cn among the top 10 registrars in China provide their services in English, so it’s still a long way for Chinese domain registrars to become global companies.
The Coreile Letter by Kassey Lee is my number one go-to site for information on all things relating to: Chinese Domains. On the plus side it’s also a very entertaining read. Highly recommended.
Kassey Lee is the publisher of Coreile Letter, a Chinese domain market newsletter containing daily blog, news, and Q&A.
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